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College: Coggin College of Business
Degree: Bachelor of Business Admin.
Major: Marketing
Effective Term: Fall 2020
The Osprey Map provides a term-by-term sample schedule for each undergraduate academic program at the University of North Florida. It is designed to guide students in the selection of courses each term. The "Mile Marker" courses in the right-hand column are those courses that should be completed before or by the end of that term. Following the sample schedule, and completing the mile marker courses at the appropriate point of your undergraduate career, will facilitate graduation in four years. The term-by-term model assumes full-time enrollment. For students enrolled part-time, the sample schedule and mile markers should be followed based on the number of credits completed. The Osprey Map should be used in consultation with an academic advisor.

The Marketing major is designed for students interested in the marketing of consumer and industrial goods and services. The curriculum has been developed to include course work in the principles and foundations of marketing management and in the marketing functions of manufacturers, wholesalers, and retailers. The major also includes behavioral, technical, and elective courses in order to prepare the student for a marketing career.

Career Planning
Engaging in career planning activities is significant to student success. UNF offers customized career centers to deliver targeted programs, events, services and resources. First-Year and Exploratory students should visit the Career Services webpage and Sophomore or higher level students with a declared major in the Coggin College of Business should visit the Coggin Career Management Center.

Students should refer to their personalized Degree Evaluation provided by an advisor and to other university resources for additional university and college-specific policies. Visit the undergraduate university catalog for more information.

Summer terms may be utilized to facilitate graduation in four years.

  • Visit the university catalog for a list of General Education requirements. An Associate in Arts (AA) degree from a Florida public university, state college or community college satisfies UNF general education and Gordon Rule requirements. Math selection for First Time in College (FTIC) students is contingent upon Math Placement exam results, the student’s major and credit received through accelerated mechanisms (Advanced Placement, International Baccalaureate, Dual Enrollment, etc).

  • Visit the Department of Marketing and Logistics webpage for a list of prerequisites. GEB 1011 Foundations of Business is a recommended Free Elective for Marketing majors.

  • ENC3202 Professional Communication for Business is now a required course. ENC3202 Professional Communication for Business also satisfies General Education English and Gordon Rule Writing at UNF.

  • For a list of Coggin Cultural Diversity courses, and for additional information visit the Coggin Academic Advising Office webpage.

  • Required International Business Course (Term 7) select from the following courses: ACG4251 International Accounting, ECO3704 International Trade, FIN4604 International Finance, MAN4600 International Management, MAR4156 International Marketing, TRA4721 International Logistics.

  • Two Required Business Electives select from the following prefixes: ACG/BUL/ECO/ECP/ECS/ISM/FIN/GEB/GEO/GIS/MAN/MAR/REE/RMI/TAX/TRA. Check prerequisites to individual courses.

  • Students must complete an application for MAN 4720 Strategic Management Business Policy (Term 8) and adhere to an application deadline the semester prior to course registration. Review the Business Policy Application Materials and consult an academic advisor in the Coggin Academic Advising Office. Students must have a minimum, cumulative and upper-level GPA of 2.0 prior to registering for MAN 4720.

  • Civic Literacy Requirement: Prior to graduation from a Florida state university, students must demonstrate competency in civic literacy through successful completion of a civic literacy course (AMH 2020 or POS 2041) or by achieving a passing score on an assessment. Consult an academic advisor, the university catalog and visit the Civic Literacy webpage for additional information.

  • Students must earn additional Free Elective credit if needed to satisfy the university minimum 120 total semester hours for graduation.
 
Term 1: Attempted Hours 0-15
Schedule Credit Hours   Mile Markers
ENC1101 (GW) Audience and Purpose OR ENC1143 (GW) Writing with Evidence and Style 3  
   
MAC1105 (GM) College Algebra (Students with credit in MAC1105 or appropriate 3  
placement score take MAC2233 Calculus for Business)  
   
CGS1100 Computer Applications for Busi (Program Prerequisite) 3  
   
GEB1011 Foundations of Business (Recommended Free Elective) 3  
   
Select a General Education Course (See Degree Evaluation) 3  
   
NOTE: ECO2013 Principles of Macroeconomics and  
ECO2023 Principles of Microeconomics may be taken  
in Freshman year. Consult an academic advisor for  
more information.  
   
Total Hours: 15
 
Term 2: Attempted Hours 16-30
Schedule Credit Hours   Mile Markers
ENC1101 (GW) Audience and Purpose OR ENC1143 (GW) Writing with Evidence and Style 3  
(Select the English course not taken in Term 1)  
   
MAC2233 (GM)Calculus for Business (Program Prerequisite) 3  
   
Select a General Education Course (See Degree Evaluation) 3  
   
Select a General Education Course (See Degree Evaluation) 3  
   
Select a General Education Course (See Degree Evaluation) 3  
   
Total Hours: 15
 
Summer 1
Schedule Credit Hours   Mile Markers
  CGS1100 Computer Applications for Business Minimum Grade C
 
Term 3: Attempted Hours 31-45
Schedule Credit Hours   Mile Markers
ENC3202 Prof. Comm. Business 3   MAC2233 Calculus for Business Minimum Grade C
Required for all Business students and also satisfies  
third General Education English course and Gordon Writing  
   
ECO2013 Principles of Macroeconomics (Program Prerequisite) 3  
   
ACG2021 Prin of Financial Accounting (Program Prerequisite) 3  
   
STA2023 (GM) Elem Statistics-Business (Program Prerequisite) 3  
   
Select a Free Elective(If needed to satisfy 120 total hours) 3  
   
NOTE: ECO2013 Principles of Macroeconomics and  
ECO2023 Principles of Microeconomics may be taken  
in Freshman year. Consult an academic advisor for  
more information.  
   
Total Hours: 15
 
Term 4: Attempted Hours 46-60
Schedule Credit Hours   Mile Markers
ECO2023 Principles of Microeconomics (Program Prerequisite) 3   ACG2021 Prin of Financial Accounting Minimum Grade C
    ECO2013 Principles of Macroeconomics Minimum Grade C
ACG2071 Prin Managerial Accounting (Program Prerequisite) 3   STA2023 Elementary Statistics for Business Minimum Grade C
   
Select a General Education Course (See Degree Evaluation) 3  
   
Select a General Education Course (See Degree Evaluation) 3  
   
Select a Free Elective(If needed to satisfy 120 total hours) 3  
   
Total Hours: 15
 
Summer 2
Schedule Credit Hours   Mile Markers
  General Education Requirements
  ACG2071 Prin Managerial Accounting Minimum Grade C
  ECO2023 Principles of Microeconomics Minimum Grade C
  Marketing Prerequisites
 
Term 5: Attempted Hours 61-75
Schedule Credit Hours   Mile Markers
MAR3023 Principles of Marketing 3   MAR3023 Principles of Marketing Minimum Grade C
   
MAN3025 Principles of Management 3  
   
MAN3504 Operations Management 3  
   
Select one course: ECO3411 Business and Economic 3  
Statistics OR MAN4550 Intro to Management Science  
   
Select: ENC3202 Prof. Comm. Business OR select 3  
another required course if ENC3202 is already  
completed for General Education (See Degree Eval)  
   
Total Hours: 15
 
Term 6: Attempted Hours 76-90
Schedule Credit Hours   Mile Markers
FIN3403 Financial Management 3   ENC3202 Professional Communication Business
    Civic Literacy Requirement
Select one of the following Marketing courses: 3  
MAR4325 Social Media Marketing; MAR4615 Introduction to  
Marketing Analytics; OR MAR4721 Digital Marketing Strategy  
   
MAR4613 Marketing Research Information 3  
   
MAR4503 Consumer Behavior 3  
   
Select a 3000/4000 Level Marketing Course with MAR Prefix 3  
   
Total Hours: 15
 
Summer 3
Schedule Credit Hours   Mile Markers
  MAN3025 Principles of Management Minimum Grade C
  FIN3403 Financial Management Minimum Grade C
  Summer Residency Requirement
 
Term 7: Attempted Hours 91-105
Schedule Credit Hours   Mile Markers
Select two 3000/4000 Level Marketing Courses MAR Prefix 6   MAR4503 Consumer Behavior Minimum Grade C
    MAR4613 Marketing Research Information Minimum Grade C
MAR4803 Strategic Marketing 3   2.0 Cumulative UNF GPA
   
Select a 3000/4000 Required Business Elective 3  
(Prefix options listed above)  
   
Select one International Business Course (Options listed 3  
above)  
   
Total Hours: 15
 
Term 8: Attempted Hours 106-120
Schedule Credit Hours   Mile Markers
Select a 3000/4000 Level Marketing Course with MAR Prefix 3  
   
MAN4720 Strategic Mgmt Business Policy (Must apply the semester prior to course registration) 3  
   
BUL3130 Legal Environment of Business (May be taken anytime in Term 5 - Term 8) 3  
   
Select a 3000/4000 Required Business Elective 3  
(Prefix options listed above)  
   
Select a Coggin Cultural Diversity Course or Study Abroad 3  
   
Total Hours: 15
Total Program Hours: 120
The Osprey Map is not a contract between the University of North Florida and the student. It should be used as a general guide for the purpose of meeting requirements and constructing course schedules. The Map may be altered periodically to meet the objectives of the academic program or the university.

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Release: 8.7.2