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College: Coggin College of Business
Degree: Bachelor of Business Admin.
Major: Marketing
Effective Term: Fall 2013
The Osprey Map provides a term-by-term sample schedule for each undergraduate academic program at the University of North Florida. It is designed to guide students in the selection of courses each term. The "Mile Marker" courses in the right-hand column are those courses that should be completed before or by the end of that term. Following the sample schedule, and completing the mile marker courses at the appropriate point of your undergraduate career, will facilitate graduation in four years. The term-by-term model assumes full-time enrollment. For students enrolled part-time, the sample schedule and mile markers should be followed based on the number of credits completed. The Osprey Map should be used in consultation with an academic advisor.

The Marketing major is designed for students interested in the marketing of consumer and industrial goods and services. The curriculum has been developed to include course work in the principles and foundations of marketing management and in the marketing functions of manufacturers, wholesalers, and retailers. The major also includes behavioral, technical, and elective courses in order to prepare the student for a marketing career. Visit the Coggin Career Management Center webpage for employment information. Click on the Students tab of the Career Services webpage for major exploration information.

Students should refer to their personalized Degree Evaluation provided by an advisor and to other university resources for additional university and college-specific policies. Visit the undergraduate university catalog for more information.

Summer terms may be utilized to facilitate graduation in four years.

  • Visit the university catalog for a list of General Education requirements. An Associate in Arts (AA) degree from a Florida public university, state college or community college satisfies UNF general education and Gordon Rule requirements. General Education Math selection for First Time in College (FTIC) students is contingent upon Math Placement exam results, SAT/ACT math scores, the student’s major and/or credit received through accelerated mechanisms (Advanced Placement, International Baccalaureate, Dual Enrollment, etc). Coggin students will satisfy the six semester hours of General Education Mathematics and three of the six semester hours of Social Science with required Program Prerequisites.

  • Visit the Department of Marketing and Logistics webpage for a list of prerequisites. GEB 1011 Introduction to Business is a recommended Free Elective for Marketing majors.

  • For a list of Coggin Cultural Diversity courses, and for additional information visit the Coggin Student Services Office webpage.

  • Select one Economics Course (Term 6): ECO 3101 Intermediate Microeconomics, ECO 3203 Intermediate Macroeconomics, ECO 3411 Business/Economics Statistics, ECP 3203 Labor Economics or ECP 3703 Managerial Economics. Note: ECP 3703 Managerial Economics has required co-requisites: ECO 3411 or MAN 4550.

  • Required International Business Course (Term 7) select from the following courses: ACG4251 International Accounting, ECO3704 International Trade, FIN4604 International Finance, MAN4600 International Management, MAR4156 International Marketing, TRA4721 International Logistics.

  • Two Non-Marketing Business Courses (Term 7) select from the following prefixes: ACG/BUL/ECO/ECP/ECS/FIN/GEB/GEO/MAN/QMB/REE/RMI/TAX/TRA. Check prerequisites to individual courses.

  • Students must complete an application for MAN 4720 Strategic Management Business Policy (Term 8) and adhere to an application deadline the semester prior to course registration. Review the Business Policy Application Materials and consult an academic advisor in the Coggin Student Services Office. Students must have a minimum, cumulative and upper-level GPA of 2.0 prior to registering for MAN 4720.

  • Students must earn additional Free Elective credit if needed to satisfy the university minimum 120 total semester hours for graduation.
 
Term 1: Attempted Hours 0-15
Schedule Credit Hours   Mile Markers
ENC1101 (GW) Rhetoric and Writing OR ENC1143 (GW) Rhetoric and Narrative 3  
MAC1105 (GM) College Algebra (Students with credit in MAC1105 take MAC2233) 3  
CGS1100 Computer Applications for Busi (Program Prereq) Select Gen Ed course if CGS 1100 is closed 3  
GEB1011 Foundations of Business (Recommended Free Elective) 3  
Select a General Education Course (See Degree Evaluation) 3  
Total Hours: 15
 
Term 2: Attempted Hours 16-30
Schedule Credit Hours   Mile Markers
ENC1101 (GW) Rhetoric and Writing OR ENC1143 (GW) Rhetoric and Narrative 3  
(Select the English course not taken in Term 1)  
STA2023 (GM) Elem Statistics-Business (Satisfies a Gen Ed Math and Program Prerequisite) 3  
Select a General Education Course (See Degree Evaluation) 3  
Select a General Education Course (See Degree Evaluation) 3  
Select a General Education Course (See Degree Evaluation) 3  
Total Hours: 15
 
Summer 1
Schedule Credit Hours   Mile Markers
  CGS1100 Computer Applications for Business Minimum Grade C
 
Term 3: Attempted Hours 31-45
Schedule Credit Hours   Mile Markers
Select a third Gen Ed English Course (See Degree Evaluation) 3   STA2023 Elementary Stats - Business Minimum Grade C
ECO2013 Principles of Macroeconomics (Satisfies a Gen Ed Social Science and Program Prerequisite) 3  
ACG2021 Prin of Financial Accounting (Program Prerequisite) 3  
MAC2233 (GM)Calculus for Business (Satisfies a Gen Ed Math and Program Prerequisite) 3  
Select a Free Elective(If needed to satisfy 120 total hours) 3  
Total Hours: 15
 
Term 4: Attempted Hours 46-60
Schedule Credit Hours   Mile Markers
ECO2023 Principles of Microeconomics (Program Prerequisite) 3   ACG2021 Prin of Financial Accounting Minimum Grade C
ACG2071 Prin Managerial Accounting (Program Prerequisite) 3   ECO2013 Principles of Macroeconomics Minimum Grade C
Select a General Education Course (See Degree Evaluation) 3   MAC2233 Calculus for Business Minimum Grade C
Select a General Education Course (See Degree Evaluation) 3  
Select a Free Elective(If needed to satisfy 120 total hours) 3  
Total Hours: 15
 
Summer 2
Schedule Credit Hours   Mile Markers
  General Education Requirements
  ACG2071 Prin Managerial Accounting Minimum Grade C
  ECO2023 Principles of Microeconomics Minimum Grade C
  Marketing Prerequisites
 
Term 5: Attempted Hours 61-75
Schedule Credit Hours   Mile Markers
MAR3023 Principles of Marketing 3   MAR3023 Principles of Marketing Minimum Grade C
MAN3025 Administrative Management 3  
MAN3504 Operations Management 3  
Select one: ECO3411 Business Econ/Stats OR 3  
MAN4550 Intro Management Science  
SPC4064 Public Speaking Professionals 3  
Total Hours: 15
 
Term 6: Attempted Hours 76-90
Schedule Credit Hours   Mile Markers
FIN3403 Financial Management 3  
Select a 3000/4000 Level Marketing Course with MAR Prefix 3  
MAR4613 Marketing Research Information 3  
MAR4503 Consumer Behavior 3  
Select a 3000 Level Economics Course (Options listed above) 3  
Total Hours: 15
 
Summer 3
Schedule Credit Hours   Mile Markers
  MAN3025 Administrative Management Minimum Grade C
  FIN3403 Financial Management Minimum Grade C
 
Term 7: Attempted Hours 91-105
Schedule Credit Hours   Mile Markers
ISM4011 Intro Management Info Systems 3   MAR4503 Consumer Behavior Minimum Grade C
Select a 3000/4000 Level Marketing Course with MAR Prefix 3   MAR4613 Marketing Research Information Minimum Grade C
Select a 3000/4000 Non-Marketing Business Elective (Prefix 3   2.0 Cumulative UNF GPA
options listed above)  
Select a 3000/4000 Non-Marketing Business Elective (Prefix 3  
options listed above)  
Select one International Business Course (Options listed 3  
above)  
Total Hours: 15
 
Term 8: Attempted Hours 106-120
Schedule Credit Hours   Mile Markers
Select a 3000/4000 Level Marketing Course with MAR Prefix 3  
MAN4720 Strategic Mgmt Business Policy (Must apply the semester prior to course registration) 3  
BUL3130 Legal Environment of Business 3  
MAR4803 Strategic Marketing 3  
Select a Coggin Cultural Diversity Course 3  
Total Hours: 15
Total Program Hours: 120
The Osprey Map is not a contract between the University of North Florida and the student. It should be used as a general guide for the purpose of meeting requirements and constructing course schedules. The Map may be altered periodically to meet the objectives of the academic program or the university.

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Release: 8.7.2