Osprey Map

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College:	Arts and Sciences
Degree:	Bachelor of Science
Major:	Communication
Concentration:	Advertising
Effective Term:	Fall 2013

The Osprey Map provides a term-by-term sample schedule for each undergraduate academic program at the University of North Florida. It is designed to guide students in the selection of courses each term. The "Mile Marker" courses in the right-hand column are those courses that should be completed before or by the end of that term. Following the sample schedule, and completing the mile marker courses at the appropriate point of your undergraduate career, will facilitate graduation in four years. The term-by-term model assumes full-time enrollment. For students enrolled part-time, the sample schedule and mile markers should be followed based on the number of credits completed. The Osprey Map should be used in consultation with an academic advisor.

The Department of Communication’s mission is to create and disseminate knowledge about human and mass-mediated communication processes through high-quality teaching, research, and service to the community. Visit the Department of Communication webpage for additional information. Click on the Students tab of the Career Services webpage for major exploration information. The Communication major is encouraged to complete a Minor. Students should refer to their personalized Degree Evaluation provided by an advisor and to other university resources for additional university and college-specific policies. Visit the undergraduate university catalog for more information. Summer terms may be utilized to facilitate graduation in four years. Summer terms are likely necessary for students taking fewer than 15 credit hours fall and spring terms in order to facilitate graduation in four years. Visit the university catalog for a list of General Education requirements. An Associate in Arts (AA) degree from a Florida public university, state college or community college satisfies UNF general education and Gordon Rule requirements. General Education Math selection for First Time in College (FTIC) students is contingent upon Math Placement exam results, SAT/ACT math scores, the student’s major and/or credit received through accelerated mechanisms (Advanced Placement, International Baccalaureate, Dual Enrollment, etc). Communication students should satisfy 3 semester hours of General Education Mathematics by completing an Elementary Statistics course. Elementary Statistics is a Foundation Requirement in the Communication Major. Students in the Advertising Concentration take the ENC3250 Professional Communication: Advertising section in the course schedule to satisfy their third English requirement and meet the Communication program's Foundation Requirement. A minimum of 120 hours (48 hours at the upper 3000/4000 level) is required for the bachelors degree. Students may need to complete Free Elective credit at the upper level (3000/4000) to satisfy the minimum 48 semester hours of upper level hours for graduation. For additional information visit the College of Arts and Sciences Advising Office webpage. Students are only permitted two attempts for the MMC 3105 Advanced Writing For The Media course. Withdrawing from a class or making a grade lower than a “C” will count as one attempt. On the second attempt a communication major must make a “C” in the course to continue in the major. After two failed attempts in this course students must change majors. The Major Electives listed on the Schedule in Term 6 and Term 7, may be completed any time in Term 5 through Term 8. See personalized Degree Evaluation or university catalog for approved Major Electives. (Note: these Major Elective options may have individual course prerequisites. Consult the catalog.) All coursework in the Communication major must be completed with a grade of "C" or higher.

The Department of Communication’s mission is to create and disseminate knowledge about human and mass-mediated communication processes through high-quality teaching, research, and service to the community. Visit the Department of Communication webpage for additional information. Click on the Students tab of the Career Services webpage for major exploration information. The Communication major is encouraged to complete a Minor.

Students should refer to their personalized Degree Evaluation provided by an advisor and to other university resources for additional university and college-specific policies. Visit the undergraduate university catalog for more information.

Summer terms may be utilized to facilitate graduation in four years. Summer terms are likely necessary for students taking fewer than 15 credit hours fall and spring terms in order to facilitate graduation in four years.

Visit the university catalog for a list of General Education requirements. An Associate in Arts (AA) degree from a Florida public university, state college or community college satisfies UNF general education and Gordon Rule requirements. General Education Math selection for First Time in College (FTIC) students is contingent upon Math Placement exam results, SAT/ACT math scores, the student’s major and/or credit received through accelerated mechanisms (Advanced Placement, International Baccalaureate, Dual Enrollment, etc). Communication students should satisfy 3 semester hours of General Education Mathematics by completing an Elementary Statistics course. Elementary Statistics is a Foundation Requirement in the Communication Major.
Students in the Advertising Concentration take the ENC3250 Professional Communication: Advertising section in the course schedule to satisfy their third English requirement and meet the Communication program's Foundation Requirement.
A minimum of 120 hours (48 hours at the upper 3000/4000 level) is required for the bachelors degree. Students may need to complete Free Elective credit at the upper level (3000/4000) to satisfy the minimum 48 semester hours of upper level hours for graduation. For additional information visit the College of Arts and Sciences Advising Office webpage.
Students are only permitted two attempts for the MMC 3105 Advanced Writing For The Media course. Withdrawing from a class or making a grade lower than a “C” will count as one attempt. On the second attempt a communication major must make a “C” in the course to continue in the major. After two failed attempts in this course students must change majors.
The Major Electives listed on the Schedule in Term 6 and Term 7, may be completed any time in Term 5 through Term 8. See personalized Degree Evaluation or university catalog for approved Major Electives. (Note: these Major Elective options may have individual course prerequisites. Consult the catalog.)
All coursework in the Communication major must be completed with a grade of "C" or higher.

Total Hours:	15

Term 1: Attempted Hours 0-15
Schedule	Credit Hours	Mile Markers
ENC1101 (GW) Rhetoric and Writing OR ENC1143 (GW) Rhetoric and Narrative	3

Select a General Education Math Course (Recommend	3
MAC1105 College Algebra)

Select a General Education Course (See Degree Evaluation)	3
Select a General Education Course (See Degree Evaluation)	3
Select a Prerequisite Course (Outside Communication	3
major)

Term 2: Attempted Hours 16-30
Schedule	Credit Hours	Mile Markers
ENC1101 (GW) Rhetoric and Writing OR ENC1143 (GW) Rhetoric and Narrative	3
(Select the English course not taken in Term 1)

STA2023 (GM) Elem Statistics-Business (Satisfies General Ed Math and Foundation Course)	3

Select a General Education Course (See Degree Evaluation)	3
Select a General Education Course (See Degree Evaluation)	3
Select a General Education Course (See Degree Evaluation)	3
Total Hours:	15

Summer 1
Schedule	Credit Hours	Mile Markers
MMC1004 Media Literacy (Take in Summer 1 or Term 3)	3
Total Hours:	3

Term 3: Attempted Hours 31-45
Schedule	Credit Hours	Mile Markers
ENC3250 (GW) Professional Communicatio :Advertising	3	MMC1004 Media Literacy Minimum Grade C
(Foundation Requirement and satisfies General Ed English)

MMC1004 Media Literacy (If not taken in Summer 1)	3

SPC2608 Fundamentals of Speech (Foundation Requirement)	3

Select ECO2013 Principles Macroeconomics OR ECO2023	3
Principles Microeconomics (ECO2013 satisfies General Ed
Introductory Social Science. Both courses are
Foundation Requirements)

Select a General Education Course (See Degree Evaluation)	3
Total Hours:	15

Term 4: Attempted Hours 46-60
Schedule	Credit Hours	Mile Markers
MMC3105 Advanced Writing For The Media	3

Select a Prerequisite Course (Outside Communication	3
major)
Select a Prerequisite Course (Outside Communication	3
major)
Select a Prerequisite Course (Outside Communication	3
major)

Select ECO2013 Principles Macroeconomics OR ECO2023	3
Principles Microeconomics (ECO2013 satisfies General Ed
Introductory Social Science. Both courses are
Foundation Requirements)

Total Hours:	15

Summer 2
Schedule	Credit Hours	Mile Markers
MAR3023 Principles of Marketing (Foundation Requirement)	3	SPC2608 Fundamentals of Speech Minimum Grade C
Typically offered fall, spring and summer terms		Elementary Statistics Course Minimum Grade C
		MAR3023 Principles of Marketing Minimum Grade C
Total Hours:	3

Term 5: Attempted Hours 61-75
Schedule	Credit Hours	Mile Markers
MMC3614 Media Theories and Effects	3	MMC3105 Advanced Writing For The Media Minimum Grade C
MMC3200 Law and Ethics of Communicat	3	ADV3008 Principles of Advertising Minimum Grade C
ADV3008 Principles of Advertising	3	Advertising Foundation Courses SPC2608,STA2023,ENC3250,ECO2013/2023,MAR3023
ADV3203 Advertising Media Graphics	3
Select a Free Elective at 3000/4000 Level if needed	3
Total Hours:	15

Term 6: Attempted Hours 76-90
Schedule	Credit Hours	Mile Markers
MMC4420 Mass Communications Research	3	MMC3614 Media Theories and Effects Minimum Grade C
ADV3101 Advertising Creative Strategy	3	ADV3101 Advertising Creative Strategy Minimum Grade C
MMC3942 Pre Internship	1
Select a Major Elective (See Degree Evaluation)	3
Select a Free Elective at 3000/4000 Level if needed	3
Select a Free Elective at 3000/4000 Level if needed	2
Total Hours:	15

Summer 3
Schedule	Credit Hours	Mile Markers
MMC4975 Internship Senior Project	3	MMC3942 Pre Internship Minimum Grade C
Summer term is ideal for Internship. Must be at		MMC4420 Mass Communications Research Minimum Grade C
Senior status and have completed MMC3942
Total Hours:	3

Term 7: Attempted Hours 91-105
Schedule	Credit Hours	Mile Markers
ADV3300 Media Planning	3	ADV3300 Media Planning Minimum Grade C

ADV4800 Advertising Campaigns (Capstone Course	3
may be completed in Term 8) Offered fall and spring
terms only. May not be offered in summer.

Select a Major Elective (See Degree Evaluation)	3
Select a Free Elective at 3000/4000 Level if needed	3
Select a Free Elective at 3000/4000 Level if needed	3
Total Hours:	15

Term 8: Attempted Hours 106-120
Schedule	Credit Hours	Mile Markers
MMC4975 Internship Senior Project (If not taken previously)	3
Select a Free Elective at 3000/4000 Level if needed	3
Select a Free Elective at 3000/4000 Level if needed	3
Select a Free Elective at 3000/4000 Level if needed	3
Total Hours:	12
Total Program Hours:	120

The Osprey Map is not a contract between the University of North Florida and the student. It should be used as a general guide for the purpose of meeting requirements and constructing course schedules. The Map may be altered periodically to meet the objectives of the academic program or the university.

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