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College: | Arts and Sciences |
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Degree: | Bachelor of Science |
Major: | Communication |
Concentration: | Advertising |
Effective Term: | Fall 2013 |
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The Department of Communication’s mission is to create and disseminate knowledge about human and mass-mediated communication processes through high-quality teaching, research, and service to the community. Visit the Department of Communication webpage for additional information. Click on the Students tab of the Career Services webpage for major exploration information. The Communication major is encouraged to complete a Minor. Students should refer to their personalized Degree Evaluation provided by an advisor and to other university resources for additional university and college-specific policies. Visit the undergraduate university catalog for more information. Summer terms may be utilized to facilitate graduation in four years. Summer terms are likely necessary for students taking fewer than 15 credit hours fall and spring terms in order to facilitate graduation in four years.
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Term 1: Attempted Hours 0-15 | |||
Schedule | Credit Hours | Mile Markers | |
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ENC1101 (GW) Rhetoric and Writing OR ENC1143 (GW) Rhetoric and Narrative | 3 | ||
Select a General Education Math Course (Recommend | 3 | ||
MAC1105 College Algebra) | |||
Select a General Education Course (See Degree Evaluation) | 3 | ||
Select a General Education Course (See Degree Evaluation) | 3 | ||
Select a Prerequisite Course (Outside Communication | 3 | ||
major) | |||
Total Hours: | 15 | ||
Term 2: Attempted Hours 16-30 | |||
Schedule | Credit Hours | Mile Markers | |
ENC1101 (GW) Rhetoric and Writing OR ENC1143 (GW) Rhetoric and Narrative | 3 | ||
(Select the English course not taken in Term 1) | |||
STA2023 (GM) Elem Statistics-Business (Satisfies General Ed Math and Foundation Course) | 3 | ||
Select a General Education Course (See Degree Evaluation) | 3 | ||
Select a General Education Course (See Degree Evaluation) | 3 | ||
Select a General Education Course (See Degree Evaluation) | 3 | ||
Total Hours: | 15 | ||
Summer 1 | |||
Schedule | Credit Hours | Mile Markers | |
MMC1004 Media Literacy (Take in Summer 1 or Term 3) | 3 | ||
Total Hours: | 3 | ||
Term 3: Attempted Hours 31-45 | |||
Schedule | Credit Hours | Mile Markers | |
ENC3250 (GW) Professional Communicatio :Advertising | 3 | MMC1004 Media Literacy Minimum Grade C | |
(Foundation Requirement and satisfies General Ed English) | |||
MMC1004 Media Literacy (If not taken in Summer 1) | 3 | ||
SPC2608 Fundamentals of Speech (Foundation Requirement) | 3 | ||
Select ECO2013 Principles Macroeconomics OR ECO2023 | 3 | ||
Principles Microeconomics (ECO2013 satisfies General Ed | |||
Introductory Social Science. Both courses are | |||
Foundation Requirements) | |||
Select a General Education Course (See Degree Evaluation) | 3 | ||
Total Hours: | 15 | ||
Term 4: Attempted Hours 46-60 | |||
Schedule | Credit Hours | Mile Markers | |
MMC3105 Advanced Writing For The Media | 3 | ||
Select a Prerequisite Course (Outside Communication | 3 | ||
major) | |||
Select a Prerequisite Course (Outside Communication | 3 | ||
major) | |||
Select a Prerequisite Course (Outside Communication | 3 | ||
major) | |||
Select ECO2013 Principles Macroeconomics OR ECO2023 | 3 | ||
Principles Microeconomics (ECO2013 satisfies General Ed | |||
Introductory Social Science. Both courses are | |||
Foundation Requirements) | |||
Total Hours: | 15 | ||
Summer 2 | |||
Schedule | Credit Hours | Mile Markers | |
MAR3023 Principles of Marketing (Foundation Requirement) | 3 | SPC2608 Fundamentals of Speech Minimum Grade C | |
Typically offered fall, spring and summer terms | Elementary Statistics Course Minimum Grade C | ||
MAR3023 Principles of Marketing Minimum Grade C | |||
Total Hours: | 3 | ||
Term 5: Attempted Hours 61-75 | |||
Schedule | Credit Hours | Mile Markers | |
MMC3614 Media Theories and Effects | 3 | MMC3105 Advanced Writing For The Media Minimum Grade C | |
MMC3200 Law and Ethics of Communicat | 3 | ADV3008 Principles of Advertising Minimum Grade C | |
ADV3008 Principles of Advertising | 3 | Advertising Foundation Courses SPC2608,STA2023,ENC3250,ECO2013/2023,MAR3023 | |
ADV3203 Advertising Media Graphics | 3 | ||
Select a Free Elective at 3000/4000 Level if needed | 3 | ||
Total Hours: | 15 | ||
Term 6: Attempted Hours 76-90 | |||
Schedule | Credit Hours | Mile Markers | |
MMC4420 Mass Communications Research | 3 | MMC3614 Media Theories and Effects Minimum Grade C | |
ADV3101 Advertising Creative Strategy | 3 | ADV3101 Advertising Creative Strategy Minimum Grade C | |
MMC3942 Pre Internship | 1 | ||
Select a Major Elective (See Degree Evaluation) | 3 | ||
Select a Free Elective at 3000/4000 Level if needed | 3 | ||
Select a Free Elective at 3000/4000 Level if needed | 2 | ||
Total Hours: | 15 | ||
Summer 3 | |||
Schedule | Credit Hours | Mile Markers | |
MMC4975 Internship Senior Project | 3 | MMC3942 Pre Internship Minimum Grade C | |
Summer term is ideal for Internship. Must be at | MMC4420 Mass Communications Research Minimum Grade C | ||
Senior status and have completed MMC3942 | |||
Total Hours: | 3 | ||
Term 7: Attempted Hours 91-105 | |||
Schedule | Credit Hours | Mile Markers | |
ADV3300 Media Planning | 3 | ADV3300 Media Planning Minimum Grade C | |
ADV4800 Advertising Campaigns (Capstone Course | 3 | ||
may be completed in Term 8) Offered fall and spring | |||
terms only. May not be offered in summer. | |||
Select a Major Elective (See Degree Evaluation) | 3 | ||
Select a Free Elective at 3000/4000 Level if needed | 3 | ||
Select a Free Elective at 3000/4000 Level if needed | 3 | ||
Total Hours: | 15 | ||
Term 8: Attempted Hours 106-120 | |||
Schedule | Credit Hours | Mile Markers | |
MMC4975 Internship Senior Project (If not taken previously) | 3 | ||
Select a Free Elective at 3000/4000 Level if needed | 3 | ||
Select a Free Elective at 3000/4000 Level if needed | 3 | ||
Select a Free Elective at 3000/4000 Level if needed | 3 | ||
Total Hours: | 12 | ||
Total Program Hours: | 120 |
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